We design refined, artful celebrations defined by texture, detail, and quiet elegance.
Our work is rooted in quality, balance, and an elevated yet understated approach to event environments.
Event Design, Branding, florals & FABRICATION
Herella is a full service event design firm specializing in celebrations
where design, fabrication, and guest experience are seamlessly integrated.
Founded by sisters with backgrounds in design and creative direction, our work draws inspiration from interiors, gardens, and architecture. We prioritize quality and believe the most impactful spaces are created through thoughtful detail rather than overt statement. We focus on how an event feels in the room. The weight of materials. The layering of textures. The restraint of color. The feeling of balance and intention.
Our clients are either individuals seeking design management and execution or planners looking for a trusted creative partner. We believe the strongest events are built through collaboration and mutual respect.
It is knowing every detail has been considered and every partner is working toward the same vision. It is an experience that feels calm, intentional, and beautifully executed for both hosts and guests.
This is the standard we bring to every event we design.
Luxury, to us, is not about scale alone. It is about ease and alignment.
The Herella philosophy
Our approach is elevated yet approachable. Feminine without being delicate. Elegant without excess.
Meet Jackie
& Erica
sisters, creators, founders.
obsessed with all things design.
Seen in:
We layer natural and refined materials to create depth and visual interest. Fabrics, florals, wood, stone, metal, and light are treated as equal design elements.
Every element is intentional. From floral composition to furniture selection to custom fabrication, nothing is added without purpose.
Our designs are informed by residential and hospitality interiors. We think in terms of rooms, movement, and atmosphere rather than isolated moments.
While our work is grounded and refined, there is always space for softness, personality, and subtle playfulness.
We work seamlessly alongside individuals, planners, designers, and vendor teams. Our process is organized, communicative, and supportive of the overall vision. We value alignment, trust, and clarity at every stage.
We favor restraint over excess and longevity over trend. Our work is designed to feel collected, elevated, and timeless, with a focus on craftsmanship, proportion, and lasting quality.
WHAT DEFINES OUR WORK
Interior influenced perspective
Understated, heirloom quality
Detail driven design
Texture and materiality
Artful with a sense of play
Collaboration led process
The team really understood our vision and brought amazing ideas to the table.
We were moved to tears seeing the MAGIC they created in the room!
They really exceeded my high expectations.
Thank you for making our night so magical!! And for bringing our designs all to life!
I was blown away on my wedding day when the final product was even better than the mock-ups!
On top of their work, the Herella team was so amazing to work with.
Wedding florals were a huge priority for me, and the minute I first met with Herella I knew we were in good hands.
They took our design and made it come to life.
The Herella team is so incredibly talented and helped exceed any vision we had for our wedding day.
